Parents’ Voice Fame & Shame Awards aim to raise awareness of the marketing techniques that the food industry uses to promote unhealthy foods and drinks to children, and to recognise the campaigns that promote healthy food and activity to children in a fun and appealing way.

Fame and Shame 2016

Nominations for Fame and Shame Awards 2016 will be announced from 11am on Monday 5 December.
Watch event live on Facebook or come back this page after 11.30am, Monday 5 December.

Fame and Shame 2016

The results are in for Fame and Shame 2016.
Sugary drinks giant Coca-Cola Australia has taken out two of three shame categories in the 2016 Parents’ Voice Fame and Shame Awards. Recognised in the categories Foul Sport and Pester Power, Coca-Cola Australia has beaten McDonald’s Australia when it comes to using shameful marketing techniques to advertise unhealthy food and drink to children.

Media Release: Parents not sweet on sugary drink ads: Fame and Shame Awards 2016

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Pester power: 

Winner: Brotherly Love – Coca Cola Australia

For the food marketing campaign that uses techniques which appeal to children, leading to them nagging their parents for unhealthy foods.

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Digital ninja: 

Winner: Milo Champions Band: Activity Tracker and App – Nestlè

Given to the brand which has used digital media in the most obvious way to target children, gaining their attention; driving active participation in the brand and encouraging pester power.

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Foul sport: 

Winner: Powerade Ion4 Hydrating Our Olympians – Coca-Cola Australia

For a company, team or athlete who uses sport to promote unhealthy food and drinks to influence children.


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Parents’ Choice – Physical Activity: 

Winner: Girls Make Your Move – Australian Government

Awarded to an advertisement that encourages children to get moving.

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Parents’ Choice – Food: 

Winner: Free Fruit for Kids – Woolworths and Jamie Oliver

Congratulates a food advertisement that promotes healthy eating to children in a fun and appealing way.