Fame & Shame Awards 2021

The results are in. Sport shamed for targeting kids with unhealthy food marketing.

Australian parents have taken a stand and are demanding that unhealthy food manufacturers distance themselves from advertising to children as part of the Parent’s Voice Fame & Shame Awards.

Now in its 17th year, the annual awards highlight the worst of unhealthy food marketing and celebrate those promoting a healthier lifestyle to kids instead.

Winner: McDonald’s Australia – Happy Meal (Space Jam Competition)

Pester Power awarded to the food marketing campaign that uses techniques which appeal to children, leading to them nagging their parents for unhealthy foods.

Winner: KFC  #BucketHead Challenge (TikTok) 

Digital Ninja given to the brand which has used digital media in the most obvious way to target children, gaining their attention; driving active participation in the brand and encouraging pester power.

Winner: Australian Olympic Committee, Cadbury and Coca-Cola Australia – Olympic Sponsorship

Foul Sport for a company, team or athlete who uses sport to promote unhealthy food and drinks to influence children.

Winner: Kellogg’s – Oaty Puffs LCM Bars ‘The Snack You Don’t Have to Hide’

Smoke and Mirrors awarded for the use of misleading claims on children’s foods that make an unhealthy product appear healthier than it is.

Winner: Ferrero – Nutella (Supermarket Display)

Bother Boards is given to the brand which has used billboards or pop-up stands, indoors and outdoors, to influence children.

Joint Winner: Hort Innovation – Australian Avocados ‘Our Green Gold’

Parents’ Choice – Food congratulates a food advertisement that promotes healthy eating to children in a fun and appealing way.

Joint Winner: Woolworths – ‘Today’s Fresh Food People’

Parents’ Choice – Food congratulates a food advertisement that promotes healthy eating to children in a fun and appealing way.

Winner: Rebel Sport – ‘Dreams Start Here’

Parents’ Choice – Physical Activity is awarded to an advertisement that encourages children to get moving.

2021 Shame Winner Responses

Every year, Parents’ Voice distributes letters informing the shame award winners of their “victory”, we explain why parents objected to their advertising practices and we ask them to make a change. Here’s the responses we received …

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