Fame & Shame Awards 2020


The results are in. Pandemic no barrier for unhealthy food marketing.

Australian parents have taken a stand and are demanding that unhealthy food manufacturers distance themselves from advertising to children as part of the Parent’s Voice Fame & Shame Awards.

Now in its 16th year, the annual awards highlight the worst of unhealthy food marketing and celebrate those promoting a healthier lifestyle to kids instead.

Winner: McDonald’s Australia – Family Time (Denise)

Pester Power awarded to the food marketing campaign that uses techniques which appeal to children, leading to them nagging their parents for unhealthy foods.

Winner: Coca-Cola – Alexa, let’s share a Coke

Digital Ninja given to the brand which has used digital media in the most obvious way to target children, gaining their attention; driving active participation in the brand and encouraging pester power.

Winner: McDonald’s Australia – AFL Sponsorship

Foul Sport for a company, team or athlete who uses sport to promote unhealthy food and drinks to influence children.

Winner: Kellogg’s –  LCMs ‘Mum and dad’s sure-fire lunchbox hit’

Smoke and Mirrors awarded for the use of misleading claims on children’s foods that make an unhealthy product appear healthier than it is.

Winner: KFC – $1 Slushie & Bucket. Why not? Campaign

Bother Boards is given to the brand which has used billboards or pop-up stands, indoors and outdoors, to influence children.

Winner: Krispy Kreme – Multitasker

Ad-demic is awarded to the brand which has used the COVID-19 pandemic to market unhealthy food and drink to children.

Winner: Perfection Fresh – Qukes

Parents’ Choice – Food congratulates a food advertisement that promotes healthy eating to children in a fun and appealing way.

Winner: VicHealth – This Girl Can

Parents’ Choice – Physical Activity is awarded to an advertisement that encourages children to get moving.

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