The results are in for Fame and Shame 2016.
Sugary drinks giant Coca-Cola Australia has taken out two of three shame categories in the 2016 Parents’ Voice Fame and Shame Awards. Recognised in the categories Foul Sport and Pester Power, Coca-Cola Australia has beaten McDonald’s Australia when it comes to using shameful marketing techniques to advertise unhealthy food and drink to children.
Winner: Brotherly Love – Coca Cola Australia
For the food marketing campaign that uses techniques which appeal to children, leading to them nagging their parents for unhealthy foods.
Winner: Milo Champions Band: Activity Tracker and App – Nestlè
Given to the brand which has used digital media in the most obvious way to target children, gaining their attention; driving active participation in the brand and encouraging pester power.
Winner: Powerade Ion4 Hydrating Our Olympians – Coca-Cola Australia
For a company, team or athlete who uses sport to promote unhealthy food and drinks to influence children.
Winner: Girls Make Your Move – Australian Government
Awarded to an advertisement that encourages children to get moving.
Winner: Free Fruit for Kids – Woolworths and Jamie Oliver
Congratulates a food advertisement that promotes healthy eating to children in a fun and appealing way.