Fame and Shame 2017

Parents’ Voice Fame & Shame Awards raise awareness of the marketing techniques that the food industry uses to promote unhealthy foods and drinks to children, and to recognise the campaigns that promote healthy food and activity to children in a fun and appealing way.

The results are in for Fame and Shame 2017

Sweet returns for Aussie Apples

Australian apple producer, Aussie Apples, has scooped the pool to claim two Fame awards in the 2017 edition of Fame and Shame. Recognised in the Parents’ Choice categories for Food and Physical Activity, the company’s Get Your Crunch On campaign outpolled numerous other exceptional candidates for promoting healthy food and activity to children in a fun and appealing way.

Media Release: Kellogg’s condemned as Aussie Apples ripen the mood: Fame and Shame Awards 2017

Winner: McDonald’s – Made for Family/Despicable 3 Me Family Box

Pester Power awarded to the food marketing campaign that uses techniques which appeal to children, leading to them nagging their parents for unhealthy foods.

Winner: Kellogg’s – Halloween/Shazam partnership

Digital Ninja given to the brand which has used digital media in the most obvious way to target children, gaining their attention; driving active participation in the brand and encouraging pester power.

Winner: Powerade – Powerscore

Foul Sport for a company, team or athlete who uses sport to promote unhealthy food and drinks to influence children.

Winner: Kellogg’s – LCMs

Smoke and Mirrors awarded for the use of misleading claims on children’s foods that make an unhealthy product appear healthier than it is.

Winner: Coke Summer – Interactive Panels with drink dispensing

Bother Boards given to the brand which has used interactive billboards in shopping centres, indoors and outdoors, in an attempt to influence children.

Joint Winners: ALDI – MiniRoos, and Netball Australia and Aussie Apples partnership

Parents’ Choice – Physical Activity awarded to an advertisement that encourages children to get moving.

Joint Winners: ALDI – MiniRoos, and Netball Australia and Aussie Apples partnership

Parents’ Choice – Physical Activity awarded to an advertisement that encourages children to get moving.

Winner: Aussie Apples – Get Your Crunch On

Parents’ Choice – Food congratulates a food advertisement that promotes healthy eating to children in a fun and appealing way.

Dishonourable Mention

This year, there’s also a dishonourable mention for Coca-Cola and the Salvation Army, who have formed a partnership to bring the Coke Christmas Truck to Australia. To take action, click here.

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